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SEO Consulting Services and Market Research |
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| Case Study #1 |
« Back |
| Website : www.WholesaleLarimar.com |
| Before & After Comparison chart |
| Before Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| Wholesale Larimar |
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| Larimar jewelry |
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| Larimar supplier |
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| Larimar |
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| Larimar gemstones |
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- |
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| Larimar stone |
- |
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| After Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| Wholesale Larimar |
1 |
1 |
1 |
| Larimar jewelry |
1 |
1 |
2 |
| Larimar supplier |
1 |
1 |
1 |
| Larimar |
8 |
1 |
3 |
| Larimar gemstones |
5 |
1 |
1 |
| Larimar stone |
7 |
1 |
1 |
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The Challenge
Marah Lago and Adrian Nixon had been in the business of jewelry manufacture for decades. One particular stone that fascinated them the most was Larimar but the quality of Larimar products that was available was not that great. The duo moved forward with the idea of combining superior craftsmanship with style to offer the best Larimar products. With this idea they launched a website. Now the challenge was to promote the website in major search engines as an important source of information about Larimar jewelry to wholesalers, supplies, dealers, and customers. They did not have a pleasant experience with online marketing and were hesitant and rather overcautious in analyzing the credibility of vendors before awarding the project to Synapse Interactive. Moreover, the duo was against on-page changes being made to the website leaving Synapse Interactive with only off-page options.
The Response
Synapse Interactive was quick to understand Marah Lago and Adrian Nixon’s business plan and the goals. The team went through an extensive research on the existing website and performed a competition analysis. Based on this, a promotional strategy was formulated. The team worked closely with the content team as well as the development team as required to optimize the website with major search engines.
The Result
After optimization WholesaleLarimar.com
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• Generates a considerable number of visitors each month through vastly increased search engines rankings
• Has resulted in increased popularity for the website
• Handles substantially increased number of enquiries
• Has delivered a good ROI
• Receives regular compliments for the information it provides to visitors |
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Case Study #2
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| Website : www.BlackEngineer.com |
| Before & After Comparison chart |
| Before Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| BEYA |
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- |
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| Black Technology |
10 |
- |
7 |
| Black Engineering |
3 |
15 |
- |
| After Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| BEYA |
7 |
12 |
3 |
| Black Technology |
2 |
1 |
2 |
| Black Engineering |
3 |
1 |
2 |
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The Challenge
Tyrone Taborn is the founder of the Black Family Tech Week program, LaFamilia Technology Awareness Week, and the Native American Technology Awareness Project. Apart from these, he wanted to have a website that would serve as a mouthpiece for the black community. BlackEngineer.com is the brainchild of Taborn, a website designed to serve as news and information provider about black technology, black engineering, black entrepreneurs, black education, black minority, black engineer of the year awards (BEYA) and historically black colleges and universities (HBCU) from black community in US, UK, Caribbean and Africa. Taborn wanted to promote the website over the web and this required it to be optimized to the requirements of major search engines.
The Response
A group of experienced web developers at Synapse Interactive started conceptualizing Taborn's project. Unlike an ordinary e-commerce site, blackengineers.com had a noble cause ahead of it and so was the challenge for Synapse Interactive. Moreover, sentiments associated with the site made designers and writers over cautious while making this site. However, when the cause is noble the results are bound to be good. We developed and promoted the site and today BlackEngineers.com is doing extremely well in major search engine rankings.
The Result
Today, BlackEngineer.com
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• Is a widely visited website and generates significant inquires
• Ranks high in major search engines
• Receives a substantial number of visitors
• One of the very few internationally acclaimed websites promoting black sentiments |
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| Case Study #3 |
| Website : www.ByOwner.com |
| Before & After Comparison chart |
| Before Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| Buy owner homes |
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| For sale by owner |
31 |
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| By owner |
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22 |
| After Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| Buy owner homes |
7 |
2 |
12 |
| For sale by owner |
11 |
4 |
16 |
| By owner |
24 |
2 |
2 |
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The Challenge
The idea of offering a real estate market place for buying and selling home was an idea that Kevin Wood had in mind since a long time. What made his idea different from others was that he wanted to offer a no-commission marketplace, where buyers and sellers could interact directly with each other. Kevin played with this new idea and wanted to popularize it. He wanted to launch a website that would serve as a direct interface between buyers and sellers, where there would be no role of real estate agents or brokers. But promotion of the website was also important in order to make it stand apart from ordinary real estate websites. He was seeking the help of proven online marketing companies who, along with their experience and skill helped sites get ranked in major search engines.
The Response
We, at Synapse Interactive were well acquainted with real estate website marketing and development. Based on Kevin Wood's ideas and his goals, we rapidly identified and conceptualized a blue print. A website was finally designed, developed, and promoted by the name byOwner.com. To get it ranked with major search engines, the web promotion team at Synapse Interactive created a keyword centric content and then linked the website with other popular websites to increase its popularity.
The Result
Today, ByOwner.com
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• Is one of the few widely popular no-commission real estate portals
• Receives a substantial number of visitors
• Generates significant inquires, and
• Has already achieved impressive return on investment. |
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SEO Consulting Company
SynapseIndia offers comprehensive web promotion or SEO services to promote your product online with a package that suit or fit to your budget and meet the objective of the website in online market.
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